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Getting from point A to B on Google Maps

What’s A Service, Anyway?

When I first discovered service design in grad school, I didn’t know what I was getting into. To be honest, I didn’t completely understand what “service” was.

At the Fjord office during the SF Design Week studio tours, a friendly and curious UX designer asked me what I meant by “service design.” No Fjordian came to my rescue, but it revealed how niche my work seemed.…