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Project Category

Design Strategy


VW Sie: When Self-Driving Cars Become Pervasive

Larry Keeley of Doblin/Deloitte posed the following challenge to us: “Create a platform level innovation in how automobiles are integrated into modern transportation systems when self-driving vehicles would be safe, legal, and affordable.” In 7 weeks, my team developed a shared vehicle platform that would offer highly-customized, personalized experiences (with a solid business plan to boot).…


The Strategy Behind Food Processors

In just under 2 months, I assembled the attached strategic portfolio plan for a industry leader in housewares for a hypothetical class project. In the report, I incorporated multiple diagramming techniques and frameworks to communicate trends and document the business as it exists now in order to my support strategic recommendations.…