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Project Category

Systems and Platforms

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Self-tracking Beyond the Numbers

With knowledge, comes power. In an age of sensors, smartphones and big data, it’s possible for people to gain more knowledge about themselves than ever before to improve their lives. However, the growing self-tracking industry has no clear industry winners yet; the devices that will come out on top are the ones that best meet the needs of real people.…

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VW Sie: When Self-Driving Cars Become Pervasive

Larry Keeley of Doblin/Deloitte posed the following challenge to us: “Create a platform level innovation in how automobiles are integrated into modern transportation systems when self-driving vehicles would be safe, legal, and affordable.” In 7 weeks, my team developed a shared vehicle platform that would offer highly-customized, personalized experiences (with a solid business plan to boot).…