Mia Wasikowska stars as Alice in Walt Disney Pictures' Alice in Wonderland (2010)

Blog Post

Triumph In The Face Of Google

At the Institute of Design, I’ve been doing a lot of research. Yes, the school teaches ethnographic methods for primary research with users, but they also teach us about the traditional, pull-up-your-favorite-academic-journal type of research.

For the school’s blog, the New Idiom, I wrote about my trials, tribulations – and thankfully, triumphs – of secondary research. Check it out.