Consumer

Gifting for Discovery & Retention

Drove 1.5% increase in AOV ($1.00) and increased percentage of orders reaching gift threshold by 11.0%.

Reinventing Subscriptions (Team)

Improved CSAT scores for new and existing customers. No reduction in average order values, order conversion or product take rates.

Older Adults Well-Being: Service Design & Business Pitch

Pitch approved by CTO of multi-national company for further investment.

Supporting Patients with ADHD: Parent Mobile App

Led to additional long-term client engagements and my design persisted in final app — 5 years later.

Building Families’ Trust: Self-Service Subscription Cancellation

Resulted in no impact on revenue and decreased customer support labor hours by 35.0%.

PDP, Simplified (Team)

Shipped the first features in six weeks, which contributed to a 25% decline in paid search CPAs.