Mobile

Gifting for Discovery & Retention

Drove 1.5% increase in AOV ($1.00) and increased percentage of orders reaching gift threshold by 11.0%.

Building Families’ Trust: Self-Service Subscription Cancellation

No impact to revenue and decreased customer support labor hours by 35.0%.

PDP, Simplified (Team)

Shipped the first features in six weeks, which contributed to a 25% decline in paid search CPAs.

Supporting Patients with ADHD: Parent Mobile App

Led to additional long-term client engagements and my design persisted in final app — 5 years later.

Reinventing Subscriptions (Team)

Increased CSAT for new and existing customers. Successful pivot to opt-in product subscriptions go-to-market approach.

Older Adults' Well-being: Service Design & Business Pitch

Pitch approved by CTO of multi-national company for further investment.