Portfolio
Player & Coach
Gifting for Discovery & Retention
Drove 1.5% increase in AOV ($1.00) and increased percentage of orders reaching gift threshold by 11.0%.
Customer Support at Google
Earned an unprecedented thank you video from the customer support agents. Reduced time spent on repetitive tasks and increased agent satisfaction.
Reinventing Subscriptions (Team)
Improved CSAT scores for new and existing customers. No reduction in average order values, order conversion or product take rates.
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Digital Transformation: Student Intervention Tracking (Team)
More CICO interventions are up-to-date than other interventions. The feature has also become a pillar of MTSS corporate marketing.
PDP, Simplified (Team)
Shipped the first features in six weeks. Contributed to a 25% decline in paid search CPAs — within two weeks of launch.
Building Families’ Trust: Self-Service Subscription Cancellation
No impact to revenue and decreased customer support labor hours by 35.0%.
Supporting Patients with ADHD: Parent Mobile App
Led to additional long-term client engagements and my design persisted in final app — released 5 years later.
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Student Data Insights
In 10 weeks, delivered a validated MVP concept and earned stakeholder consensus with high-fidelity MVP wireframes.
Designing for Experts: Bug Tracking System Overhaul
Successfully redesigned the internal bug tracking system used by every engineer at a Fortune 500 company.
SaaS Analytics
My work directly influenced data warehouse architecture and was the first test of the company’s updated design system.
Older Adults' Well-being: Service Design & Business Pitch
Pitch approved by CTO of multi-national company for further investment.
Improving Student Incident Data Quality (Team)
Acquired first large school district of the year, with missing functionality no longer a detractor. In talks for state-wide contract to accelerate roadmap.