Portfolio
Consumer
Gifting for Discovery & Retention
Drove 1.5% increase in AOV ($1.00) and increased percentage of orders reaching gift threshold by 11.0%.
Reinventing Subscriptions (Team)
Improved CSAT scores for new and existing customers. No reduction in average order values, order conversion or product take rates.
Older Adults Well-Being: Service Design & Business Pitch
Pitch approved by CTO of multi-national company for further investment.
Supporting Patients with ADHD: Parent Mobile App
Led to additional long-term client engagements and my design persisted in final app — 5 years later.
Building Families’ Trust: Self-Service Subscription Cancellation
Resulted in no impact on revenue and decreased customer support labor hours by 35.0%.
PDP, Simplified (Team)
Shipped the first features in six weeks, which contributed to a 25% decline in paid search CPAs.