Portfolio
Mobile
Gifting for Discovery & Retention
Drove 1.5% increase in AOV ($1.00) and increased percentage of orders reaching gift threshold by 11.0%.
Building Families’ Trust: Self-Service Subscription Cancellation
No impact to revenue and decreased customer support labor hours by 35.0%.
PDP, Simplified (Team)
Shipped the first features in six weeks, which contributed to a 25% decline in paid search CPAs.
Supporting Patients with ADHD: Parent Mobile App
Led to additional long-term client engagements and my design persisted in final app — 5 years later.
Reinventing Subscriptions (Team)
Increased CSAT for new and existing customers. Successful pivot to opt-in product subscriptions go-to-market approach.
Older Adults' Well-being: Service Design & Business Pitch
Pitch approved by CTO of multi-national company for further investment.